Author: BRICS+ Consulting Group

The Algorithm Doesn’t Care About Your Brand

For twenty-five years, Narendra Modi’s political identity has rested on a single, carefully cultivated idea: he does not back down. From his rise as Gujarat’s chief minister in 2001 through three terms as prime minister, the entire " brand Modi" was built on the projected strength of a leader who

Read More »

The Algorithm Doesn’t Care About Your Brand

For twenty-five years, Narendra Modi’s political identity has rested on a single, carefully cultivated idea: he does not back down. From his rise as Gujarat’s chief minister in 2001 through three terms as prime minister, the entire " brand Modi" was built on the projected strength of a leader who

Read More »